EDAG LUV Concept, 2007

EDAG LUV Concept, 2007

Maritime flair for the road: The Concept Car "EDAG LUV"

The design concept of the "LUV" is based on an luxury-class SUV and incorporates a maritime look from bow to stern: oiled teakwood on the hood, as the flooring on the interior, and on the elegant cargo area conveys a maritime flair. But the "EDAG LUV" is a real eye-catcher in other respects as well: the cargo area, behind the two rows of seats with plenty of room for 5 passengers, has been outfitted with teakwood and distinctly resembles a quarterdeck - in keeping with the maritime look of the concept car.

Innovation in the Interior - The PC Takes Its Place in the Vehicle

The "EDAG LUV" has innovative solutions on the inside as well. The EDAG development team has integrated two UMPCs (UltraMobile PCs) into the headrests, bringing the PC world into the vehicle. The user can use a specially developed mechanism to insert the fully operational PCs easily into the headrests. Passengers in the rear seat can use their Office applications such as PowerPoint, Excel, and Word in the vehicle, plus WLAN and UMTS provide them with Internet access, enabling them to download and answer their e-mails during the trip.


1. A second integration stage will tie the UMPCs into the vehicle architecture for luxury-class vehicles. The advantage: the driver can use operating elements - e.g., on the steering wheel - to access directly the functions or data of the UMPC.

2. The EDAG developers are planning the UMPC as an after-market product for compact and midsize cars. The aim here is to develop concepts for various models produced by car-makers so that the devices can be integrated ergonomically and geometrically into the interior without a jarring visual effect. What makes this especially enticing is the possibility of utilizing the UMPC as an on-board computer and high-quality display device by connecting it to the vehicle architecture, providing yet another service, as well as making the complete functionality of a PC available in the car. With this as a goal, EDAG is working closely with the Intel Corporation on the development of solutions for the electrical and electronic connection as well as on the integration of "nomadic devices" in the vehicle interior. EDAG will rely on the latest in Intel technology, processors, and chip sets. Especially small dimensions for the chips and low energy consumption are only some of the criteria for their use in cars. The Company is planning to present the "EDAG LUV" at the upcoming IAA in Frankfurt in the second integration stage, i.e., with access to the UMPCs via operating elements of the car.

Innovative Development Competence by EDAG

EDAG will be presenting the "EDAG LUV" in Geneva as proof of its competence, underscoring the capabilities of the world's largest independent development partner to develop economically sound innovative vehicle concepts optimized for production. The project has been realized in only three months, from definition of the concept and design process to the development to the ready-to-roll prototypes, and is on the verge of being realized as a Premium Edition.

BRABUS is one of the partners in this project. The tuner from Bottrop contributed not only the 462 hp / 340 kW high-performance BRABUS 6.1 displacement engine for the EDAG LUV that allows this all-wheel-drive vehicle to accelerate to 100 km/h in a little more than six seconds for a speed of 250 km/h.

BRABUS also provides the classy 10Jx22 monoblock S wheels fitted with 295/35 ZR 22 YOKOHAMA tires, the air suspension module as well as the high-performance brake system from its product line-up. The 12-piston aluminum fixed calipers and ventilated, perforated 380 x 36 millimeter front brake disks and the 6-piston fixed calipers and 355 x 28 mm rear brake disks reach a braking performance typically achieved only by genuine sports cars.